5 mistakes killing your online course business
1. Poor Navigation: Website users want to reach one point from another point on a site quickly and conveniently. Your website navigation must make sense, be simple to use, and have a hierarchical structure that all website visitors can understand. In many cases, it is bad navigation that leads to a high bounce rate. Navigation helps people find the information that is most relevant to them so that they can make an informed decision. If visitors are unable to navigate your website with ease, then you can say goodbye to high conversions and sales.
2. Lack of up to date content: Website visitors are looking for the best from your site. One way of ensuring you deliver on their expectations is to keep the website content on your site fresh and up to date by posting regular updates and content on your website pages and blog. Blog article should be relevant to what your target customers want to read about, well presented with visuals and generally easy to read. Consider all of the visitors that land on your site and how much more engaging the site becomes when they spot that your team are taking the time to publish articles, industry insights and seasonal offers on a regular basis. Content publishing also has a positive effect on your site’s search engine ranking.
3. Never Ending Checkout Process: Here, we’re talking about payment processes that seems to go on and on. A long and complicated checkout process on your website that takes forever to get through will do nothing for its conversion rate as your customers are busy and surrounded by distractions. The truth is that if your customer cannot book a course in 3 clicks or less, they will likely not complete the sale. If you want your website to convert, then making sure that payment call to actions are clear will help. Your visitors need to be able to scan through available courses, quickly get to the most important features of each course and hit the pay now button. CourseCo offers businesses and easy to install one-page checkout feature which allows their customers to book a course without being sucked into complicated payment options or terms and conditions.
4. Lack of Mobile Responsive Design: In today’s day all websites should be mobile optimised so that they not only render effectively on desktops and laptops, but also on smart phones and tablets. A large percentage of your course website’s audience will be visiting from a mobile device. If the website doesn’t offer a satisfying user experience on mobile, then it will lead to a bad experience for potential customers. It’s also worth noting that search engines also penalise websites if they are not mobile optimised.
5. Important Information is Below the Page Fold: Visitors decide whether a website is worth their time or not in as little as a few seconds. This means you have very little time to make an impression on your visitors, and this is where the importance of the page fold enters the picture. The golden rule of page fold is simple – all important information must be above the fold of the page when a visitor lands on your website. If your important call-to-action buttons or website messages are below the fold, the chances that your visitors will come across the information they are looking for are slim. Think carefully before placing certain information about your course or training business below the fold of your home page.