Self-evaluating your course business over Christmas!

Anyone with a course business knows how much work has to be put in – even over Christmas. Some of the course providers we talk to don't even take a break on Christmas Day. However, most course providers who work over Christmas do so because they’re committed to growing and developing their course business.

We say that Christmas is a time for self-evaluation in your business. It’s a time to concentrate on improving your website and automations so that you can go into 2020 on fire! We’ve always used the holidays to push our business forward significantly while other businesses are focused on parties and celebrations!

December is usually a time for all business where you can hear a pin drop… but it doesn’t have to be a black hole for your course business! We’ve put together a few great ideas to help you take advantage of the holidays!

Here are ten great ideas to drive your course business forward in over the holidays!

  1. Keep your focus on sales and keep trying to fill up your course calendar right through New Year's. You have a captive audience to reach out to over the Christmas holidays, so be sure to take advantage of that!

  2. Use Christmas as an excuse to express your thanks to key people in our business. This includes your customers, contractors and staff!

  3. Are there learners in your database who you haven’t reached out to in a long time? Christmas offers you great time of the year to reconnect. Then follow up with these learners in the New Year with a special offer or discount.

  4. Everyone has plenty of time on their hands at Christmas! Why not plan a webinar or free event. With only a few weeks of planning you can build a sales pipeline.

  5. Planning -- Christmas is a great time for identifying new technology opportunities!

  6. If you have a charity partner that you’re working with then it could be a great time to focus on this! 

  7. Give something back. Run a competition or run an awards ceremony that celebrates the achievements of your learners! 

  8. Send Christmas cards or New Year’s cards! It’s a great way to keep your company’s brand in the mind of your customers!

  9. Start planning new website optimisations and automations with CourseCo! Did you know that CourseCo’s clever marketing and communication tools can help you to increase your sales? CourseCo’s administration tools on the other hand can similarly help you to improve business efficiency and reduce costs.

Most course providers wait until January  to start selling courses for 2020. Why not start working on all of the above so that you have a steady stream of learners in January instead!

At CourseCo we want to help course providers run their business more efficiently and cost effectively. Our platform features and in-built tools can help reduce your costs and grow your learner base. If you’re interested in learning more please connect with us on social media or call our product team on +353 61 513 030 today! We can’t wait to hear from you!