Do you need to hire a programmer to set up a course website?

Choosing between hiring a programmer or using an “off the shelf” SAAS website product can be difficult if you lack technical knowledge and expertise. If you’re a non-techie course provider and find yourself in a position where you’re ready to commission a new website or improve your existing site, you might find it difficult to grasp what website features really matter to your business.

Most course providers like you understand the importance of having an online presence and set out to hire a web designer to build an expensive and flashy website that’s unique and one-of-a-kind. They look for something that they think is special, something that helps differentiate their business from that of their competitors.

After months of back-and-forth communication with their developer the brand-new site is launched and the course provider hopes that all of the custom work and effort invested in the site will help their business achieve killer conversions rates and record website traffic.

In most cases however they find that people could barely find the website on Google and months pass where to everyone’s surprise there are simply no sales. This is a very common story among course providers and the sad thing is that it’s not the web designer’s fault. Instead it’s largely the course providers fault for not understanding that there is so much more to building a successful online course or training business than a flashy website.

Things that matter just as much as the flashy website design include understanding what potential course-goers really want, content marketing, paid advertisements, sales funnels, conversion optimisation and search engine optimisation.

At CourseCo we spend a lot of time rescuing course providers who were sold bespoke products that are simply too expensive and time consuming to run as they are built using outdated technologies and plugins that are no longer supported. Some of these websites may look great - but at their core they simply suck up too much time and money just to site on a server with no real traffic.

In other cases, we have come across businesses who find that their developer holds full control of their domain and website before vanishing into thin air… never to be seen again. We don’t want you to make the same mistakes as other course providers by investing in an expensive website that hasn’t stood the test of time in your niche.

At CourseCo we are experts in the field of course and training provider websites. That’s all we do… design and develop websites that are proven to work in your industry. We’re not interested in making a quick buck, but are instead interested in bettering the businesses of course providers around the world by offering them one complete solution that’s tried and tested.

Our course provider platform is built with so much more than good design in mind. While all of our websites are built to maximise conversions and offer a good user experience for visitors, we also consider just as important factors such as website security so that your website is always safe for customers to make payments on.

Our platform includes useful SEO tools as standard to help give your new website the boost it needs from the very start. CourseCo customers also have a range of marketing tools at their fingertips, allowing them to send bulk messages to current and potential customers. With CourseCo all customers also have access to a suite of clever admin tools that can be used to make the business leaner and more efficient.

Most importantly is the fact that using CourseCo to run your course or training business with all of its additional benefits costs much less than commissioning a programmer or developer to build a custom site.